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AI Slop, IOG X, and the Future of Marketing

Jun 20, 2026· 20:02· 11K views·indexed today
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Key takeawaysAI summary · 10 points
Charles Hoskinson discusses the moderation and social content strategy of Input Output X, emphasizing a shift from a heavily curated Twitter account to a more agile approach with a smaller team.
The new team, comprised of members from the Cardano ecosystem, is encouraged to experiment with content to engage followers more effectively.
Midnight City, a project focused on digital twins and AI interactions, has faced challenges on social media, including account suspensions due to "impersonation."
Hoskinson highlights the importance of AI-generated influencers and the potential for voice and video cloning technology in enhancing user engagement.
Key performance indicators for Midnight City include "watchability" and "empathy," aiming to create a relatable and engaging environment for users.
Input Output is focused on innovation and commercialization, with ongoing projects like Omega Claw and Hermes, and aims to integrate AI standards for growth.
The company is working on improving Cardano's speed and functionality through projects like Leos and Parison, which promise significant enhancements.
Hoskinson stresses the need for a collaborative and empathetic community approach to foster innovation and growth within the Cardano ecosystem.
He addresses criticism regarding the AI influencer initiative, clarifying that it was not intended to undermine existing influencers in the Cardano community.
The overarching goal is to create a welcoming environment for experimentation and growth, moving away from a culture of blame and towards one of support and innovation.
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